Media Pitching
How to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreHow can you get a reporter’s attention?
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, and of that only a small number get read, and of that, an even smaller number become news stories. So, how can you get them to read your…
Read MoreHow and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local weekly or a mention on broadcast news. Either way, if you are wondering how to get media attention for your organization or business, there are some basic rules to keep in mind. Provide Quality Content…
Read MoreIf you are going to help a reporter, remember to be helpful!
In my daily PR Breakfast Club email, Linzy Roussel Cotaya shared some great insights into working withHARO (Help a Reporter Out). I would like to share Linzy’s article with you. **** Help a Reporter, as it says was designed to be helpful to both the PR pro and the reporter. I know that as a PR pro I have scored…
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