Media Relations
How to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreHow can you get a reporter’s attention?
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, and of that only a small number get read, and of that, an even smaller number become news stories. So, how can you get them to read your…
Read MoreHow and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local weekly or a mention on broadcast news. Either way, if you are wondering how to get media attention for your organization or business, there are some basic rules to keep in mind. Provide Quality Content…
Read MoreImprove Your Media Relations Skills
Inform The Public With Media Relations In order for your public relations plan to succeed, you need to have a strong relationship with the media. Media relations involves building relationships with media and then working together to inform the public of company news through consistent and credible media coverage. Developing a strong understanding of the…
Read MoreBest Practices for Distributing Press Releases
There are many different outlets for sharing a firm or organization’s news and information, from corporate websites to newspaper ads and social media. Even though there are many new types of outlets for sharing information, a vast majority of companies are still issuing press releases. Why? Mostly because press releases are a real-time, effective way to…
Read MoreTwo media relations strategies every PR pro should employ
Publicity is a goal media relations professionals strive for. Whether the publicity is for yourself, your company or a client, more publicity means more people know about you or your company and are likely to buy your product or service. But how do you reach this goal? You must understand the 2013 media landscape and how it…
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