PR
Why Owned Media Should Be a Core Part of Your PR Strategy
In today’s ever-evolving communications landscape, one trend is impossible to ignore: the rise of owned media. More and more organizations—nonprofits, companies, and personal brands alike—are investing in their own platforms, from podcasts and blogs to newsletters and YouTube channels. And honestly? It makes sense. We’ve reached a point where relying solely on traditional media or paid…
Read MoreHow PR Tools Can Help Your Nonprofit Achieve its Goals
Nonprofits thrive on awareness, trust, and community support—and public relations is one of the most powerful ways to build all three. But “PR” isn’t just one thing. It’s a collection of tools and tactics that, when used strategically, help your nonprofit tell its story, reach the right people, and ultimately expand its impact. Whether you’re…
Read MoreThe Growing Power of Podcasts in PR
Let’s face it — podcasts have completely reshaped the way we communicate, connect, and tell stories. As someone who works in PR, I see firsthand how podcasts have become a vital part of any smart communications strategy. What used to be a niche format has exploded into a global platform, with over 464 million listeners…
Read MorePublic Relations and the Super Bowl: The Ultimate Branding Opportunity
I couldn’t be more excited that the Philadelphia Eagles are returning to the Super Bowl this year! The Super Bowl isn’t just the biggest night in football—it’s also the biggest stage for public relations and marketing professionals. With over 100 million viewers tuning in each year, the event provides an unparalleled opportunity for brands, athletes,…
Read MoreDon’t overlook podcasts in your PR strategy
According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least some of the time and 58 percent of Americans prefer to get their news from digital sources, such as apps and websites. What does that mean for you if you want to reach out to…
Read MoreWhat can we learn from some of the biggest PR gaffes of 2017 and 2018?
Public Relations is a huge part of the current business model. It is the cornerstone of how businesses communicate with their target audiences through mass media. Today we will take a look at some of the biggest PR mistakes made in 2017 and 2018. Probably the most well-known mistake last year was United Airlines’ forceful…
Read MoreCommon Press Release Mistakes
Press Releases Are A Valuable Tool Not many people enjoy flipping through monotonous headings or reading endless banter about what the next BEST thing is. The least we can do is try to perfect the art of the press release. Press release mistakes are made regardless of experience! Whether you are new to public relations or are…
Read MoreThe Difference Between PR And Advertising
What In The World Is Public Relations? Tell people that you work in public relations and you probably get these responses: Public relations… you must go to a lot of glamorous parties. Do you know anyone famous? You do a lot of spin for your company, don’t you? What ad campaigns are you working on?…
Read MoreHow To Manage Your PR Strategy
Beat The Heat To Stay On Time! In the world of PR, there are endless pressures that end up piling and creating loads of stress if not handled correctly. Time management is one of the major keys to beating the heat or to staying on top of important work. Communications is a field with ambiguous…
Read MoreMake Your Communications Strategy Unique
Make Your Own Kind of Music I had the great privilege of accompanying the CB East High School Orchestra on a field trip to see the Philadelphia Orchestra rehearse for their upcoming performances with world-renowned cellist extraordinaire Yo-Yo Ma. And while I sat in the audience and listened to their beautiful performances of music by…
Read MoreWhat To Do After A Crisis Occurs
Your Post-Crisis Communications Plan You’ve made it through a crisis and successfully implemented your crisis communications plan, but now how do you move forward? In public relations, we see a great deal of information about preparing for crises, but how you react and move forward after a crisis is just as important. Post-crisis communications allow…
Read MoreIncrease Your Reach With Diverse Content
What Is The Best Way To Reach Your Target Audience? Reaching your target audience may be a real challenge for your business. Today, your audience is accustomed to businesses creating content in a variety of forms to spread their message. With so much content being created and so many content channels being utilized, in order…
Read MoreUsing immersive experiences to engage customers and members of the media
The days of holding traditional press conferences to spread the word about a company or an event have past. In today’s fast paced digital world, social media and the internet challenge brands and PR professionals to engage audiences in new and innovative ways. While social media and the internet offer great opportunities to connect with a large…
Read MoreBlogging for success
Blogging has become one of the most valuable resources and PR tools for success in business. A blog can provide your company with increased online visibility, enhance your company’s good image and position you as an expert or thought leader in your field. All of these help to increase your credibility with your target audiences whether they are…
Read MoreNine Tips for Public Speakers Who Hate Public Speaking
Butterflies in your stomach, dry mouth, arms sweating, envisioning your escape. It’s inevitable that at some point in your career, you’ll need to speak in front ofaudience; whether it is at a small meeting, a conference, on a panel or at a company-wide presentation. Public Speaking is the number one fear among Americans. Here are nine tips that can…
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