PR
Under the Glare of Not-So-Positive Spotlight
There may be a time when you are confronted with an unflattering article. Bad press can sometimes end up hurting your business reputation and affect relationships between your company and your clientele. When assessing options for dealing with negative press, there are three approaches to consider. While there is no set formula for managing bad press, a company that…
Read MoreThe role of philanthropy in public relations – Are you a good neighbor?
Philanthropy is an important part of a PR plan that is often overlooked, but can be very beneficial to your business. Many business owners think they don’t have the time or resources to give back to their communities or underestimate the simple and heartwarming power of philanthropy for their businesses. Announcements and media releases will only…
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