PR
What can we learn from some of the biggest PR gaffes of 2017 and 2018?
Public Relations is a huge part of the current business model. It is the cornerstone of how businesses communicate with their target audiences through mass media. Today we will take a look at some of the biggest PR mistakes made in 2017 and 2018. Probably the most well-known mistake last year was United Airlines’ forceful…
Read MoreCommon Press Release Mistakes
Press Releases Are A Valuable Tool Not many people enjoy flipping through monotonous headings or reading endless banter about what the next BEST thing is. The least we can do is try to perfect the art of the press release. Press release mistakes are made regardless of experience! Whether you are new to public relations or are…
Read MoreThe Difference Between PR And Advertising
What In The World Is Public Relations? Tell people that you work in public relations and you probably get these responses: Public relations… you must go to a lot of glamorous parties. Do you know anyone famous? You do a lot of spin for your company, don’t you? What ad campaigns are you working on?…
Read MoreHow To Manage Your PR Strategy
Beat The Heat To Stay On Time! In the world of PR, there are endless pressures that end up piling and creating loads of stress if not handled correctly. Time management is one of the major keys to beating the heat or to staying on top of important work. Communications is a field with ambiguous…
Read MoreMake Your Communications Strategy Unique
Make Your Own Kind of Music I had the great privilege of accompanying the CB East High School Orchestra on a field trip to see the Philadelphia Orchestra rehearse for their upcoming performances with world-renowned cellist extraordinaire Yo-Yo Ma. And while I sat in the audience and listened to their beautiful performances of music by…
Read MoreWhat To Do After A Crisis Occurs
Your Post-Crisis Communications Plan You’ve made it through a crisis and successfully implemented your crisis communications plan, but now how do you move forward? In public relations, we see a great deal of information about preparing for crises, but how you react and move forward after a crisis is just as important. Post-crisis communications allow…
Read MoreIncrease Your Reach With Diverse Content
What Is The Best Way To Reach Your Target Audience? Reaching your target audience may be a real challenge for your business. Today, your audience is accustomed to businesses creating content in a variety of forms to spread their message. With so much content being created and so many content channels being utilized, in order…
Read MoreUsing immersive experiences to engage customers and members of the media
The days of holding traditional press conferences to spread the word about a company or an event have past. In today’s fast paced digital world, social media and the internet challenge brands and PR professionals to engage audiences in new and innovative ways. While social media and the internet offer great opportunities to connect with a large…
Read MoreBlogging for success
Blogging has become one of the most valuable resources and PR tools for success in business. A blog can provide your company with increased online visibility, enhance your company’s good image and position you as an expert or thought leader in your field. All of these help to increase your credibility with your target audiences whether they are…
Read MoreNine Tips for Public Speakers Who Hate Public Speaking
Butterflies in your stomach, dry mouth, arms sweating, envisioning your escape. It’s inevitable that at some point in your career, you’ll need to speak in front ofaudience; whether it is at a small meeting, a conference, on a panel or at a company-wide presentation. Public Speaking is the number one fear among Americans. Here are nine tips that can…
Read MoreHow to Drive Traffic to Your Website
The goal for many businesses is driving more websitetraffic. There are many different ways to achieve this goal. Companies can boost their traffic without resorting to spam techniques or annoying their visitors. Here are three simple ways to begin boosting the traffic to your website. 1. Focus on content. This may seem obvious but many companies miss the mark. A…
Read MoreBest Practices for Distributing Press Releases
There are many different outlets for sharing a firm or organization’s news and information, from corporate websites to newspaper ads and social media. Even though there are many new types of outlets for sharing information, a vast majority of companies are still issuing press releases. Why? Mostly because press releases are a real-time, effective way to…
Read MoreEnhancing Your Value
As a PR professional, part of your job involves providing the media with information about people and topics that are relevant to what they write about. If you are a PR pro working for another company or organization, or a professional like me with many different clients, it is imperative that you stay attuned to the rapid…
Read MorePR Measurement
The way that PR is measured changes and advances every year. PR used to be measured by advertising value equivalents (AVEs). The problem with measuring PR with AVEs is that it provides an inaccurate value for PR. There isn’t one specific replacement for AVEs. There are different metrics and measurements that each PR campaign may require depending…
Read MoreUsing Social Media to Promote Your Small Business – Are you engaged?
Many small businesses are just beginning to buy into the social media craze. Silence is no longer an option in today’s world of social media. People are always online. Someone is online talking about your business right this minute whether, you like it or not. If your business isn’t using social media yet, you need to think…
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