Reporter
If you work in PR long enough, you start to feel it: the squeeze. There are fewer journalists, fewer outlets, and far less time for reporters to sift through what lands in their inbox. And yet, paradoxically, we’re sending more pitches than ever. The result? A disconnect that’s becoming harder to ignore. A recent PR Daily…
Read MoreHow to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreUnder the Glare of Not-So-Positive Spotlight
There may be a time when you are confronted with an unflattering article. Bad press can sometimes end up hurting your business reputation and affect relationships between your company and your clientele. When assessing options for dealing with negative press, there are three approaches to consider. While there is no set formula for managing bad press, a company that…
Read MoreWhat journalists find newsworthy
Many companies lose perspective when deciding what is newsworthy and what is not. While your president or CEO may feel that certain information is newsworthy, it may not be to those outside the company. Businesses must learn recognize what is newsworthy to others and what is only news to that particular business. Here are a…
Read MoreJargon isn’t conducive to news coverage; you won’t get press with big words
I read something on Ragan’s PR Daily about the 10 signs of a horrendous press release. If you are interested, the entire list can be found here:https://www.prdaily.com/Main/Articles/755ee598-9a0b-44be-8088-b646299e64e5.aspx There was one item on the list that caught my eye and it was: 10. It’s riddled with jargon. So, this post will focus on jargon. Yes, your press…
Read MoreThese Things Take Time
Remember waiting for a special meal, like the Thanksgiving turkey, to finish cooking? If you were impatient or hungry or both, you might have asked, “Is it done, yet?” to which your mother replied, “No, these things take time.” Public relations is like cooking a Thanksgiving turkey. You can’t just email a few reporters your press releaseand upload…
Read MoreIf you are going to help a reporter, remember to be helpful!
In my daily PR Breakfast Club email, Linzy Roussel Cotaya shared some great insights into working withHARO (Help a Reporter Out). I would like to share Linzy’s article with you. **** Help a Reporter, as it says was designed to be helpful to both the PR pro and the reporter. I know that as a PR pro I have scored…
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