The wrong political comments can equal a PR mess
With the Presidential election only days away, politicsis on everybody’s mind and invariably it can work its way into an organization’s public...
Do’s and Don’ts For Writing Today’s Press Releases
Technological innovations are great. Email makes it possible to send items, like press releases, quickly and at a low cost. The...
How can I be viewed as an expert?
Have you ever read an article in the newspaper or seen a news piece on television that featured someone in...
Extra! Extra! Read all about it…
A recent article in The Atlantic dealt with newspaperheadlines. The writer made the point that most newspaper headlines were dull and didn’t...
Skills PR professionals should have
It’s no secret that PR professionals must have good writing skills, persistence, tenacity and a Smartphone full of good media...
It’s not only the Boy Scouts who need to be prepared…
Crises in the workplace happen. We read about them everyday - violence, product recalls, employee misconduct, and strikes are some...