Three ways you can improve your writing
My assistant used to work as a secretary in two Philadelphia area hospitals and she said that the infection control...
PR lessons via old television shows
Remember the old television show, Bewitched? Darrin, Samantha’s husband, and his boss Larry worked at the advertising agency McMann & Tate....
When it pays to zig, instead of zag
Buying a house is a major purchase for a lot of people. The reason why many people buy a home,...
Pitching the media (and I don’t mean baseball)
An article in Ragan’s PR Daily discusses when to contact reporters with story ideas. The article quoted television and newspaper reporters who...
Jargon isn’t conducive to news coverage; you won’t get press with big words
I read something on Ragan’s PR Daily about the 10 signs of a horrendous press release. If you are interested,...
What makes you so special?
My assistant told me that she helped her 7-year-old nephew with a writing assignment over the weekend. The assignment involved...