Make Your Own Kind of Music
I had the great privilege of accompanying the CB East High School Orchestra on a field trip to see the Philadelphia Orchestra rehearse for their upcoming performances with world-renowned cellist extraordinaire Yo-Yo Ma.
And while I sat in the audience and listened to their beautiful performances of music by John Williams and Debussy, it made me think about how all aspects of a business or organization’s communications strategy should blend together harmoniously like all the different sections of an orchestra. Each section has it’s own sound and purpose, yet they all come together to create a unified and appealing sound…Music to the ears, as the saying goes.
So when you think about your communications strategy, what are its components? Blogging, email marketing, website, social media, PR? Do they all blend harmoniously together to deliver your messages to your target audience(s)? Or do they exist independent of one another?